Last Updated: December 2025

Homebrella Connected Living (“Homebrella”, “we”, “our”, “us”) is committed to protecting your privacy, safeguarding your personal information, and maintaining the trust and confidence of our clients, homeowners, seniors, partners, and website visitors.

This Privacy & Security Policy explains how we collect, use, store, disclose, and protect personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and recognized industry best practices.

By using our website, contacting us, or engaging our services, you consent to the practices described in this Policy.

1. What This Policy Covers

This Policy applies to personal information collected from:

• Website visitors
• Homeowners, seniors, caregivers, and clients
• DIY PRO Assist customers
• Individuals contacting us for information or support
• Contractors, partners, prospective employees, and applicants
• Anyone interacting with Homebrella online or offline

It covers all digital and in-person interactions unless otherwise noted.

2. What Personal Information We Collect

We collect only the information reasonably required to deliver our services, respond to inquiries, operate our website, and meet legal obligations.

2.1 When You Visit Our Website

• IP address
• Browser type and device information
• Pages visited and time spent
• Cookie and analytics data
• Approximate geographic location (city-level)

2.2 When You Contact Us or Request Services

• Name
• Email address
• Phone number
• Home address or service location
• Details of the service requested
• Accessibility or accommodation notes (voluntary)

2.3 For Payments (If Applicable)

Payment card details are processed securely by third-party providers. Homebrella does not store card numbers.

2.4 For Contractor or Employment Applications

• Résumés, qualifications, and employment history
• Background or security-check information (with consent)
• Identity verification documents (if required)

We do not knowingly collect information from minors without parental consent.

3. How We Use Personal Information

We use your information for:

• Responding to inquiries and providing requested services
• Scheduling and coordinating appointments
• Delivering DIY support, assembly, installation, and accessibility services
• Processing payments
• Improving our website, content, and client experience
• Safety, security, and fraud-prevention purposes
• Meeting regulatory, tax, and contractual obligations
• Evaluating applicants and contractors (if applicable)

We do not sell personal information.

4. Cookies, Analytics & Tracking

Homebrella uses cookies and analytics tools (such as Google Analytics) to understand website usage and improve performance.

Cookies may collect:

• Device information
• Usage patterns
• Anonymized behavioural data

4.1 Cookie Preferences & Consent

When you visit our website, you may encounter a cookie notice that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Learn more about cookie usage

You may also control cookies through your browser settings at any time.

5. When We Share Information

We may share personal information only with trusted third parties who help us operate our business, including:

• Website hosting and email service providers
• Payment processors
• Appointment scheduling tools
• IT and security providers
• Contracted installers or technicians (with your consent)
• Background-check or screening services (for applicants)

All third parties must maintain confidentiality and comply with PIPEDA standards.

We do not share information with marketers, advertisers, or data brokers.

6. International Data Transfers

Some service providers may store or process data outside of Canada (e.g., the United States). Where this occurs, your information may be subject to foreign laws and lawful access by foreign authorities. We ensure equivalent safeguards and contractual protections are in place.

7. How Long We Keep Information

We retain personal information only as long as necessary to:

• Provide services
• Meet legal, tax, and accounting obligations
• Resolve outstanding issues
• Maintain accurate business records

When information is no longer required, it is securely deleted or anonymized.

8. How We Protect Your Information

We use administrative, technical, and physical safeguards to protect your information, including:

• Encrypted website forms
• Secure servers and encrypted data transmission
• Access controls for staff and contractors
• System updates and security monitoring
• Confidentiality agreements

While no system is completely risk-free, we follow strict measures to reduce unauthorized access, misuse, or disclosure.

9. Your Rights & Choices

You have the right to:

• Request access to the personal information we hold
• Request corrections or updates
• Withdraw consent where applicable
• Request deletion of information no longer required
• Ask how your information has been used or shared
• Opt out of cookies or certain data uses

To make a request, contact our Privacy Officer. We may need to verify your identity.

10. Links to External Sites

Our website may contain links to external websites that have their own privacy policies. Homebrella is not responsible for the content or privacy practices of those sites.

11. Privacy Officer Contact Information

Privacy Officer — Homebrella Connected Living
Email: privacy@homebrella.ca
Phone: +1 (613) 590-1400 option 2

Please contact us with any privacy questions, concerns, or requests.

12. Updates to This Policy

We may update this Policy to reflect operational changes, legal requirements, or improvements to our practices. The most current version will always be available on our website and marked with a “Last Updated” date.